Kanye West Premieres New Visual For Wolves

(photo cred: eonline.com)

(photo cred: stupiddope.com)

Earlier today (July 29), Kanye West premiered the music video for Wolves, one of the popular tracks off his latest project The Life Of Pablo, featuring Vic Mensa and Sia.

The visual appears to be an extension of the recent collaboration between Mr. West and Balmain for their Music Meets Fashion Campaign. Remember the BE  READY teaser released on Balmain’s Instagram account? Well, now we know what we were being prepared for.

Have we mentioned how genius Kanye West was lately?

The music video is a brilliant collision of fashion, music, and great marketing. Ye is taking us to a whole new creative level with this experience. Of course, Kim Kardashian-West makes an appearance as his “muse”. Cindy Crawford, Kylie Jenner, Jourdan Dunn, and Joan Smalls (the model who was photographed with Kanye in the Balmain ad that was dropped earlier this week), all make appearances as well.

The 7-minute music video fashion show is basically a theatrically choreographed runway walk showcasing various Balmain designs with Wolves leading the whole thing as the musical score.


written by Chandra Meadows for POP ATL 

Check out the video below: